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CTR is The share of buyers who click a search engine outcome following conducting a look for query. By way of example, if 100 persons seek for a certain search phrase and ten men and women click on a web site that appears within the search engine results for that keyword, the web site's CTR for that keyword can be 10%.
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“[…] consumer reactions to individual search results or lookup end result lists may be gauged, in order that benefits on which buyers often click will receive a larger rating.”
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